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Powerful Presentations are not reserved for just listing and buyer appointments. Presentation skills should be utilized in any conversation you are having with consumers.
Today’s
consumer has a new sophistication level and expects their real estate
professional to be as forward thinking and savvy as they think they are. Presentations to the consumer must be
powerful and straightforward without misrepresentations and your message clearly
communicated. The consumer of today wants convenience combined with a new level
of service for less, in addition to a number of other components that drive the
bid to win customer care.
If you feel you are losing potential listings or buyers, then it’s time to make
some alterations to your approach. Since we only get one chance to make a first
impression, it’s important to avoid blowing it. Many agents deliver a
communication style they feel is effective when it actually isn’t. Some agents feel
they are showcasing an enhanced level of professionalism that should give the
potential client confidence to work with them only to discover someone else has
just listed their house. If this sounds familiar, then it’s probably time to
work on your ability to actively listen and effectively communicate.
Meeting the needs of the consumer by providing the information they think they desire to understand the home buying and selling process can be tricky. Many consumers are not really sure what they want. So, when making your presentation, it becomes a platform for highlighting your value in a way the consumer is interested in building a relationship with you. Many potential clients want to know you care and showcasing your concern by sharing the information they really need to know is the best way to get there.
The consumer
can typically see a phony baloney from a mile away. One of the best ways to build
confidence is by being yourself and providing them with the facts of what lies
ahead. Don’t hold back…tell them the truth and help them sort through it. If
they want to list their house at an unreasonable price, discuss strategies to
minimize the risk of hurting their marketability and ultimately themselves. Suggest
they secure an appraisal so they get an expert opinion. Telling them the truth
while leaving room open for alternate opinions is a great way for you to lead
them while they maintain the control they need.
Let’s go through 8 key business boosting elements in preparing for a memorable presentation:
1. 1. Have a Story and a Mission Statement. Letting others know why you do what you do as well as the Stories to illustrate your experiences in business and life brings your prospective client closer to you more quickly. It’s all about building that strong lifelong relationship. If you need help with ideas for your Story line, visit ted.com or Craig Worthmann’s video on “What’s Your Story”. Get them wired to listen to stories. Be contagious!
2. 2. The Simile. Clear communication comes from a variety of skills. One of those skills in better understanding between you and your prospective client by using Simile’s. This helps others see what you are saying more clearly. For example…Q: How did you like the painting contractor selected to get your house ready for sale? A: He was like the Leonardo Da Vinci of Painters for his gifted quality and style. Similes help people understand what you do when using the words “like” or “as”.
3. 3. Layout. People respond to color. When you make your decision on a PowerPoint or Google Slides or whatever means you select, be sure to use researched color. My favorite is always blue because research has shown it tends to be a good trust color. Some agents opt for an outline or checklist. Whatever keeps you on track and keeps the consumer engaged is great. You just want to make sure it’s your style and not someone else’s.
4. 4. Questions. Asking questions and listening to the responses is a fabulous way to build that rapport. Too many agents are preparing their comeback instead of actively listening. Start asking questions from the time the interview is booked. You will learn a lot about how to craft your presentation so it is a home run.
5. 5. Motivation. Find out what is motivating them to buy or sell. Do they really want to move, are they being forced because of their job, and specifically where their emotional state is on the topic. This knowledge will help you achieve better results through better understanding and handling of their emotions while securing their trust and confidence. You don’t want to walk in for a listing appointment with a happy face thinking about that big commission assuming they are happy when they are miserable about moving the kids again.
6. 6. Active Listening. Understanding how the consumer thinks is a key ingredient to a successful presentation. You can find out how to communicate with your client just by listening to them. People want to be heard and most salespeople are on send rather than receive.
7. 7. Less is more. One of the biggest issues with presentations is the overkill. Trying to cover too much ground or include things like graphs and technology that the consumer has no understanding or real interest in can be a deal killer. Plan your presentation by framing it properly and focus on your delivery.
8. 8. In their shoes. In order to connect with different types of clients, real estate agents need to understand the different generations of people today to remain relevant. From Gen X to Millennials to Baby Boomers, you have to know who they are so adjustments can be made in your approach. The younger client uses tech devices to communicate. Many only want to receive texts or emails. In order to remain current and compliant, we need to learn new methods to understand how to work with everyone.
Get out there and practice your Powerful Presentations!
Cindy Bishop is the Founder and Managing Director for Cindy Bishop Worldwide Real Estate School.
This dreaded disease is caused by a bacteria called Borellia Burgdorfi, and is transmitted by ticks.
If you get bit by a tick infected with Borellia, you can get Lyme disease.
Acute Lyme disease turns into chronic Lyme.
Tick bites do not hurt or itch and can easily go undetected, which make it very Hard to tell if you have been bit. The original origin of Lyme Disease is Lyme, Connecticut which is where this was first discovered.
Walking and playing in wooded areas
and high grass is how we and our pets get infected.
There are few bacteria that are as difficult
to diagnose and treat as Borellia.
On May 25th, Shep Saltzman will be
doing a two hour presentation on all the critical aspects of
Lyme disease:
· -How to prevent Lyme – probably the
most important thing to learn
· -The difference between Acute and
Chronic Lyme
· -How Lyme disease is treated by
conventional methods
· - How Lyme is treated by alternative
and complementary methods
· - How Lyme disease is diagnosed
· - Whether Lyme can be sexually
transmitted
· - Pets and Lyme – yes they get it (Horses, Dogs, and Cats)
· - Can Lyme cause death?
· - What are Co-Infections – the other
disease ticks can transmit when they bite you (Bartonella, Babesia, -
Erlichia,
Rocky Mt Spotted Fever, Mycoplasma, Powhasson)
· -Lab test for lyme and co-infections
· -Herbs and Homeopathy – do they work for Lyme.
· - What a Lyme literate doctor is.
· - Why is Lyme so controversial
· - Insurance coverage for Lyme disease
It is priceless information for you and your loved ones (people and pets)
May 25th 12-2 @ his office in Vienna. Register by clicking on the Upcoming Events then the wellness button from our home page on this site (www.cindybishopworldwide.com).
Shep Saltzman is a practicing Lyme Disease Specialist. His practice, Vienna Complementary Medicine, is a fabulous practice and treats many issues that traditional medicine can't seem to do anything about.
You can visit Shep's health site at
http://viennacomplementarymedicine.com/
HOLISTIC INTEGRATED HEALTH CARE
Shep Saltzman, Lic. Acup, R.N.
Licensed Acupuncturist
Herbology and Acupuncture NCCAOM Certified
Registered Nurse
Chinese Medicine and Lab Work
Nutritional & Herbal Approach
Acupuncture & Homeopathy